San Francisco - Why Alfred Phoon Vancouver flown to San Francisco is a few hundred dollars for a hotel room and the entrance to the Apple's Macworld trade show has paid, he can now do not say so exactly. The programmer is petite with a big SLR between a good dozen other Macworld visitors on the beach, a few hundred meters from the crow flies of the Golden Gate Bridge, looking for the right aperture for the photo and a sentence, which explains why he is here .
Of course, Steve Jobs, he wanted to see live once. Early morning queue for the opening speech of the Apple-heads to hear. Just keep in jobs this year's speech, but marketing chief Phil Schiller. The Apple has surprisingly few weeks ago announced - long after fans like Phoon had bought their tickets.
But it annoys the 31-year-olds are not. He was not only because of the Apple-heads here, but also to assist in a workshop at the Macworld bit more about photography to learn new software and equipment out, people to meet. And then says Phoon interesting sentence: "That must be one once."
Once a pilgrimage to Mecca Mac - it belongs to Apple somehow cult.
Mac disciples from Belgium and Canada
Most Mac users who like Phoon two days before the fair via the Internet directly to a stroll through San Francisco have found together, are more fun than business here. For example, Philippe Simon, 39, from Belgium, of the "Macworld himself on the 40th birthday" has. Or Assistant Attorney Lizzie, the MacBook Pro "Steven" is called? after one (Jobs?) or others (Wozniak?) Apple co-founder, whatever that is betraying them.
It is not so easy to understand why people hundreds or even thousands of miles to fly to attend product launches, which it also called Webvideo to see. In order to meet people with whom you first have the computer brand in common.
Urge this community is the most interesting part of the Apple myth. Because the culture of trade fairs and meetings without the user control by the group emerged.
The counter-culture image has once Apple itself with advertising campaigns to miss - but the user groups and the resulting sense of community there, the company never planned.
Mac community was without Apple
The history of the Mac community is the documentary "Macheads" for, at the Macworld Expo celebrates its premiere on Thursday. Director Kobi Shely draws from his research that concludes: "The Mac community based primarily on long-face meetings such as the meeting of the Mac user groups. These little communities spread the passion for the brand and the Apple-created myth. The Macworld trade fairs was the meeting point of these groups. "
In Macheads "seen in the original recordings from 1986, as the founder of the Berkeley Macintosh User Group (BMUG) in the U.S. television show" Computer Chronicles "on their group told:" We help ourselves to better deal with our computers to work. " Thursday, members met in Berkeley to a question-and-answer session, including software and presentations followed by dinner. It was necessary, says guide author Irene M. Hoffman in "Macheads": "Computers were a bit mysterious. The people had to learn how to use them. The Mac users make more with it: They talked not only about computers."
Her best times BMUG published books, shareware collections and a newsletter for those of its 13,000 members who live outside Berkeley. They even have a mailbox business in Tokyo.
It was a symbiotic relationship: The Apple brand was held and the groups. The groups and meetings of the mark in turn, gave Apple a Community Touch.
Veterans meeting the computer generation
But this was before the Internet Allerwelts media literacy and computer knowledge was. In 2000 the BMUG filed for bankruptcy.
ON TO ONLINE blogs Apple CEO: Steve Jobs, who is suffering from hormone disorder (05.01.2009)-Macworld rumors: guesswork to giant iPod (05.01.2009) Network World Ticker: 3G iPhone is released (02.01.2009) Frozen MP3 Player: Microsoft's Zune has a New Year Macke (01.01.2009) Network World Ticker: Giant iPod touch comes in the fall (31.12.2008) technology trends for 2009: a giant iPod, touch-Netbooks and a snow leopard (31.12.2008) Today young Apple owners answers to their questions on the Web. Users' Meeting, they hardly play a role - on the contrary, they look like veterans meetings, so hip, so youthful is the Apple brand has become.
In Macheads "illustrated a scene that change very impressive. Kobi Shely has filmed during the Macworld Expo 2007, "Netter's Diner," a joint dinner of Mac users to run the place since 1985. A dozen tables are in space, elderly ladies and gentlemen sitting there, most beyond the 50th One wonders in the round: "Since when do you use Macs?" 2007? 2006? Nobody raises a hand. 1988? 1987? Nobody. 1984? Almost all raise their hands. In the year was the first Macintosh computer on the market.
Focal lengths and babies
What of the once with the Apple brand interwoven community and counter-culture sensation remained, noted today still at maximum self-user meeting, such as the San Francisco tour. There are graphic artists, designers, programmers Rechtsanwaltsgehilfinnen and 20 to 60 through the city, only the Mac at home (and the iPhone in their pockets perhaps) together, are very fast but quite good.
Phoon programmer tells of his two children, the youngest daughter is just seven months. He looks forward, while the Macworld to be able to sleep properly. Where children are great, for Christmas, he has a gift single-lens reflex camera, which you can also filmed. And soon to discuss a couple of each other until recently completely alien people from different continents and focus on babies.
What if Apple is in the coming year as announced by the Macworld retires? For spontaneous meetings lacking then perhaps the external event. It could be the end for the remains of the Mac community.
"The Web has changed the community," has "Macheads" director Shely the Fachdienst Cnet said. "The younger generation does not need any user groups, answers to questions, there is online. But they still had the Macworld. Without this personal contact will be the Mac Fantum have a hard time."
Perhaps the slow Fanobjekt a normal product.
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