Google is working on improved results display.

Less is more: Once, this was the unofficial motto of Google, its barren side of the overloaded Suchportale Spätneunziger the Garaus made. Now no longer enough - and Google responds: increasingly determined by the user, what he thinks about how Google gets shown.

 

San Francisco - Google wants results of his Internet search here soon show, so at first glance more information than previously shown. The Internet companies, the new technique called "Squared" on Tuesday at its "Searchology" event in San Francisco before, some of which was transferred as a webcast.

Instead of the old hit list with the highlighted search terms, the "Squared" display the desired information in a structured form dar. will be content from the Internet giant Google in database columns and rows clearly organized. During the presentation on Tuesday showed how the search for "small dogs" an overview on the screen, bring the dogs with their name, photo, description, weight and size at that time.

These contents were taken from relevant web pages pulled out. The Internet users have the option of the overview of the underlying original documents on the web to click. You may then have many no longer feel the need to, because they already have all the information that they need. This follows Google with the trend towards more concrete results - to answer instead of source offerings.

That, however, should the operators of the websites from which the answers are distilled, not like - especially if they are to finance their projects to many visitors are instructed to revenue from online advertising to reach.

The Internet Search Google competent manager Marissa Mayer said that it was at "Squared" about the millions of users more efficiently than ever before in search of information to support it. Meyer spoke of "informed clicks" - what is free as a "reasoned decision clicking" could translate.

A more detailed description of content already in the list of search results pages on the Web site operators do not necessarily always find applause. Google is already in conflict with newspaper publishers, with the "Google News" violated their copyrights. Here are summaries of newspaper reports and messages. Also, the Google News, users can quickly access the original website. Many, however, the brief description on the Google servers.

Another new feature of Google search are "snippets" with which entries in the hit list with additional information can be enriched. During the search, it is already possible, more recently, the results on web pages from a limited period of time. Another option allows the search to specific categories such as product testing isolate. First attempt, Google also participated in the integration of visually processed search results lists, their findings in the form of organizational charts, which the search result in its thematic context show. In Google's statement and promotional video everything looks very good. Who tested it, but quickly discovered that the possibilities here are still very limited.

But Google comes to a "More" barely around, but the results must be concrete. This trend is expected, not least the new search engine Wolfram Alpha fuel, which is expected on 18 May go online and concrete answers instead of escalating list of search results promise - albeit only on very specific issues in a relatively narrow subject areas,
as initial tests showed. Wolfram Alpha will initially only be able to answer, what is quantifiable and answers about American sources available. For topics for which shall not remain blind Wolfram Alpha - just for election results.

That is made of tungsten is also hardly the alpha part of the media invoked "Google Killer". Nevertheless, Alpha is a rival of tungsten, which demonstrates that Google is in technological terms is no longer necessarily the undisputed leader can claim for themselves. Over the past eight or nine years, Google in this regard, almost without competition, what the company in many countries, an almost monopoly-like market position as well. This should remain so, given the willingness of Google's managers.

"We always strive for the ideal or perfect search engine," said Marissa Mayer at Searchology presentation. Google had 90 percent, perhaps in this way. The remaining ten percent of the distance but were perhaps the most difficult. This could be seen in a small breakdown of the "Squared" Presentation: The search for "vegetables" (vegetables) resulted in the summary, a number of squash on the sport - was apparently meant "squash" in the meaning of "Pumpkin" .