How much laptop man really need? Not much apparently, if the sales figures for Netbook, the small-laptops minimal viewing. No PC product highlighted in the course of 2008 such as from the mini-computers to go. 14 months after the Asus Eee PC 700 the first device of the new class introduced, passes barely a week in which not a new device, but at least a new design will be presented.
And these things sell, the market still seems insatiable. The once long ago are rare, but when nobly perceived cheap micro-computers and arrived at discounters - the litmus test for achieving a mass market - even in a special sale of DIY.
Alone in the third quarter of 2008, the producer of a recent census of Display Search, according rich from 5.61 million copies - 160 percent more than in the second quarter of 2008. The sudden surge surprised even the experts: It goes hand in hand with the publication of numerous Netbook, hence, eventually, to an adequate supply of the market with goods. The market research company IDC in the summer was still a growth by 27 percent for the third quarter is assumed. In the aufziehenden economic crisis was already an optimistic estimate, when you consider that the PC overall on the year with only half of this happiness will reach margin.
Unbroken boom
Meanwhile, it is clear that everything will be much better for the Netbook manufacturers, and will now count as good as any company, which also produce laptops as well as some newcomers who have never previously on the adventure PC market have appeared. In Germany are now over 40, shipping included nearly 60 different models to have. The number could double within a few months: More and faster is the rhythm of product innovations, CES, CeBIT and IFA promise small publication waves.
Overall, the market value of Display Search experts, are expected this year, 14 million units sold. But since - recession or not - the Netbook sales continue to increasingly rising, the Christmas shopping season could still be a stroke by making this estimate: It could be even greater.
Even otherwise well-informed Marktauguren come because the estimates are no longer behind. By 2012 that 50 million Netbook rich in circulation should be sounded even in the summer as a very risky prediction of the renowned market research firm Gartner Group. It is now clear that its experts were far too cautious. They went at this time of 5.2 million units for 2008 from - were now in the third quarter alone sold more. Now is regarded as conservative, who does not assume that not less than ten percent of all PC sales for 2009 on Netbook be omitted.
Feat when you consider that both the major PC manufacturers and their sales expectations, as well as a preventive measure their production in other market segments throttle. From Acer, Asustek, Dell and Hewlett-Packard has already announced that their production earlier this year by up to 50 percent compared to the same period last year, will restrict, reported in early December, "Digitimes." Only Netbook are always more manufactured.
The Netbook: The calculator on the crisis?
For the surprise success of the Netbook statement, there are three approaches:
Thesis 1: stinginess is cool, when the economic crisis threatens - the Netbook as paranoia PCThese 2: The lightness is mine - the Netbook as an ideal Pleasure PC, second or third computer for pragmatic task Thesis 3: The new pragmatism - users discover that they are no ultra-fast, mega-powerful supercomputers need to e-mails to send or read blogs ONLINE
Probably agrees with everything - depending on users in different weightings. Against the first two approaches statement speaks, however, that you Netbook prices has long since also laptops with far superior performance data gets. People still prefer to buy Netbook, which in turn further pushes on prices. Behold: The Little hope is not so dangerous for the industry.
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