The showman of the IT industry breaks with a tradition: Apple CEO Steve Jobs has announced that he would no longer at the MacWorld Expo occur. 2010, Apple itself entirely from the fair retreat. The announcement pushed the share price of the company.
 That jobs will no longer stand on the stage will not mean the announcement. Only at the MacWorld Expo 2009, from 5 to 9 January in San Francisco will be held, is another place on the podium take: the competent international marketing for Vice President Philip Schiller. As of 2010, the MacWorld Expo then completely without participation of the company held to its software and hardware products is there.
Fairs are for the customer is no longer so important for the company, the move was justified. 've Always had Apple in this respect compared to competitors very held back. On the world's largest computer fair Cebit in Hanover, for example, Apple has for many years no longer represented, including the important Consumer Electronics Show (CES) in Las Vegas is always from Apple.
The legendary performances of jobs, always in a black sweater on stage happens to Produkteuerungen like the iPhone or the MacBook Air imagine, are not so out of the World: In their own events will be the CEO probably continue to come into the limelight.
As at year end and it has always been rumors about the health of Jobs, who a few years ago, a cancer had overcome. Analysts interpreted the announcement as a bad sign, in the "Wall Street Journal" has been on an upcoming "power shift" in the home, Apple discussed. The shares of the company fell partly by more than five percentage points, at the close of trading in New York Apple was 3.66 percentage points in minus.
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